Chelsea FC Is Drifting from Its Winning Identity

Chelsea's issues are no longer just about results on the pitch. They run deeper, into ownership priorities, squad planning and a growing gap between ambition and reality at Stamford Bridge.
Sterling, Squad Value and Wasted Resources
I really do not understand Chelsea's stance on Raheem Sterling. I would rather see him used in the squad than paid to do nothing. At the very least, he can still offer more than several players currently getting minutes. Letting an experienced international sit idle makes little football sense and highlights a wider problem with how resources are being managed.
Youth Policy and Ownership Priorities
I have been critical of the board's youth policy because it feels driven by selfishness rather than football logic. The focus appears to be on profit for the owners, not success for the club. Success, to them, seems to mean balance sheets and resale value rather than trophies and standards on the pitch.
It feels strange when you consider how Roman Abramovich spoiled supporters with fan-first ownership, where winning came before money. That culture has vanished, replaced by American-style thinking that prioritises income streams over football outcomes.
Recruitment Failures and the Striker Problem
Key areas of the squad were ignored even after spending huge sums on players for the sake of it. The striker position is the clearest example. Buying Delap from a relegated side while sending Jackson away makes no sense, especially when Jackson is, in my opinion, a far better player.
Osimhen was ignored, and the reasons given did not ring true. The real explanation was never shared because it would have caused outrage. Chelsea are the only so-called big side without an effective striker, then we wonder why a title challenge feels impossible.
What Could Change Everything
Loan Delap out and sign a proper striker, preferably Osimhen, and Chelsea could challenge even this season. Arsenal are the only consistent side and we all know their history. Any team close enough can still win this league.
Add an experienced defender and a striker and Chelsea are ready. Silva and Rudiger are both out of contract. I would welcome both back, even short term, to restore leadership and steel.
Managers, Ambition and a Familiar Warning
Some doubt Maresca, but he is overachieving with what he has. I would not blame him if Manchester City tempted him away. The Chelsea board's approach demands magic from managers. Arsene Wenger walked that path and ended up with mediocrity.
People will only understand when City come for Palmer, Real Madrid target Caicedo, replacements do not arrive, and top four becomes the celebrated prize. That is the real trophy under this ownership.
A Club Trading Joy for Income
Chelsea have multiple income streams, yet Boehly and Co. choose revenue over supporters' joy. The director of football role remains vacant while decisions drift. We wanted progress. Instead, the club feels capped, turned into a breeding ground for profit rather than a force built to win again.
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